Gatorade
Water Wasn't Made For This
A NEW BRAND PLATFORM FOR A NEW BREED OF ATHLETE
The
Problem
Aussie ‘Fitness Exercisers’ believe that water is all they need to stay hydrated when working out.
The
insight
Modern exercise is more gruelling, more intense and sweatier than ever. To replace what we lose, water is no longer enough.
The
idea
We launched the 'Water Wasn't Made For This' creative platform for Gatorade as a powerful reminder that today's intense workouts call for more than what water can provide. Beyond film, outdoor and social, our campaign has shown up in ambient placements where exercisers sweat the most.
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Kind words
from our client
,
REACH OUT
LIKE WHAT YOU SEE?
LATEST
Work
