Asahi Coastr | Akcelo

The

Problem

With cost-of-living pressures and changing tastes, pub visits declined which represented a significant impact to Asahi’s bottom line as approximately a third of their annual revenue is driven through on-premise channel.

The

insight

Existing visitation driving initiatives and collateral for pubs were piecemeal and tactical. Asahi needed a more systematic program that would drive desire and encourage LDA consumers of all demographics to go more and spend more.

The

idea

We created Coastr, Asahi’s standalone rewards app uniting CUB’s portfolio offering rewards and features that keep users engaged. Designed end-to-end by Akcelo, it drives loyalty and spend; app users visit pubs 2.6x more and spend 70% more compared to those that don’t have it.