McDonald's
McDonald's x Squid Game: Dare To Play
TWO GLOBAL ICONS COLLIDE TO CREATE THE BIGGEST CULTURAL MOMENT
The
Problem
McDonald’s were losing appeal with Gen Z and Millennials. The playful, thrilling Macca’s they grew up with was gone.
The
insight
Even as we grow up, our love of play never goes away.
The
idea
Teaming up with one of the most controversial and iconic shows of the decade - Squid Game, we put the show’s infamous Dalgona Candy Challenge into the hands of millions of fans. The world-first, end-to-end brand experience included bespoke Squid Game Meal boxes, an immersive mobile game, and real-world activations that turned heads and took over social feeds.
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Kind words
from our client
,
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