The

Problem

78% of Australians still don’t meet recommended activity levels, often feeling intimidated in gym environments and not sure of their own capability.

The

insight

Working out can be a chore, or the best part of your day. Because when you discover exercise that you love doing again and again, there’s no better feeling.

The

idea

‘FIND YOUR FITPHORIA’ brings to life that very special happy place that only great exercise can unlock. From Film and Outdoor, to Social, In-Club Activations and large scale physical Stunts, our campaign is showing Aussies of every fitness level and ability that Fitphoria is possible to find with Anytime Fitness.

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