Amazon
Giftmania
GIVING CANADIANS AN EPIC SHOPPING EVENT TO CALL THEIR OWN
The
Problem
Amazon Canada was retiring its famous Wishlists and replacing them with Gift Lists. But most Canadians had never heard of the new feature - let alone knew why they should use it.
The
insight
Black Friday in Canada sucks. Compared to the US, the sales and excitement just don’t measure up.
The
idea
We launched a Canada-exclusive shopping event, where we didn’t just discount products – we gave them away. ‘Giftmania’ gave Canadians the chance to win any item from their Gift List, with a star-studded campaign featuring pro wrestling legend Bret “The Hitman” Hart, rebranded as “The Giftman”, driving unprecedented awareness for Amazon’s new feature.
No items found.
Kind words
from our client
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