TikTok
2024 Olympics
DELIVERING TIKTOK UK’S MOST SUCCESSFUL BRAND CAMPAIGN EVER
The
Problem
TikTok isn’t just an entertainment platform; it’s a hub for discovery, education, and inspiration. Yet, for those over 35, it’s often seen as frivolous.
The
insight
The Olympics isn’t just a spectacle of elite sport; it’s motivation and inspiration for people to try something new. Because even Olympic Athletes must start somewhere.
The
idea
Through TikTok’s Olympics partnership, with unrivalled access to Team GB and Paralympics GB athletes, we devised a flexible creative platform to deliver messages of inspiration and encouragement to find new hobbies, fitness goals and health tips on TikTok, showing over thirty-fives that it’s never too late to make a start.
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Kind words
from our client
,
REACH OUT
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LATEST
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