Starward
The Starward Flight
CREATING A NEW WAY TO EXPERIENCE THE WORLD’S BEST WHISKY
The
Problem
Starward is the world’s most awarded whisky — yet surprisingly, many Australian drinkers have never heard of it.
The
insight
Whisky is a category steeped in very strict traditions and rules. Starward challenges rules. So in order to tell their brand story, we did the same.
The
idea
Instead of creating a traditional brand ad, we built The Starward Flight – a 25-minute multi-sensory experience with 360-degree projections and automated whisky pours. Guests didn’t just learn about Starward, they lived it, connecting to the brand through every sense.
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