Netflix
The Upside Down Under
HOW WE TURNED AUSTRALIA'S MOST ICONIC BEACH UPSIDE DOWN
Problem
After three long years without a new season, Stranger Things had slipped off the cultural radar. The hype had faded, and audiences — especially in Australia — had moved on.
insight
Hype fades, but mystery lingers. Even after years of silence, the eerie pull of the Upside Down still had a hold — it just needed a way back in.
idea
To help Netflix bring in Season 4 of the global phenomenon Stranger Things, we bent reality to conjure up a massive 20-metre interdimensional portal on Bondi Beach. 'The Upside Down Under' activation garnered worldwide media attention in a PR event not of this world. Grabbing global headlines and trending on Google, Stranger Things 4 reached and stayed at #1 in Australia for 16 weeks - longer than any other market.
from our client
REACH OUT
LIKE WHAT YOU SEE?
Work
