Netflix Squid Game Sydney

The

Problem

Netflix invests millions into content, without knowing which shows will actually become hits. When they become cultural sensations, they have a small window to capitalise on them.

The

insight

Halloween may be American by origin, but it’s become one of Australia’s fastest-growing cultural rituals. Squid Game costumes were the #1 global trend — proof that Aussies weren’t just watching the show, they wanted to play it.

The

idea

Over the Halloween weekend, we invited Sydney to come play the most popular and terrifying game in the world. With the help of a 4.5-metre, 3-tonne animatronic replica of Squid Game's iconically eerie doll, we brought 150,000+ fans down to Circular Quay and made hundreds of headlines globally, cementing Netflix’s biggest ever show as a true cultural phenomenon in Australia.

Kind words

from our client

“Akcelo distinguishes itself by emphasising big brand thinking, known as Brand Experience or BX. Their ability to ideate and execute innovative ideas has consistently proven to be a valuable asset.”