Playstation
The Spectacular Save
A SPECTACULAR LAUNCH FOR THE BIGGEST PS5 GAME EVER
The
Problem
After 5 long years in the making, Marvel’s Spider-Man 2 needed a spectacular launch that would elevate it from gaming release to cultural moment.
The
insight
Gaming communities are incredibly vocal online. Getting them excited is key to creating a moment in culture.
The
idea
To help launch the biggest game in PS5 history, we created an immersive fan activation that turned Sydney CBD into a scene from the game – a seven-metre truck suspended in mid-air by the webs of two Spider-Man characters, while NPC police stood guard. Content of the stunt quickly went viral, propelling Spider-Man 2 to become the number-one-selling video game in the country.
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