Lego
Lego Playwaves
NEW LEGO WORLDS POWERED BY IMAGINATION
The
Problem
LEGO offers unlimited building possibilities. It’s just a matter of getting the imagination going. However increased screen time had left younger generations less imaginative.
The
insight
Kids love building and rebuilding their own worlds with LEGO Bricks. Creating their own stories, sound effects and universes.
The
idea
LEGO Playwaves is a world-first, Google-assistant voice experience that lets kids turn old LEGO bricks into new sonic adventures. By simply saying “Hey Google, talk to LEGO Playwaves” on any Google-assistant device the app launches, allowing kids to explore five different sonic worlds.
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