Asahi CUB
Great Northern Greatest Catch
DIGITISING ASAHI’S BIGGEST ANNUAL PROMO TO DRIVE LONG-TERM BRAND GROWTH
Problem
Great Northern’s BCF promo had been going for 8 years and was becoming stale. It needed a fresh hook to keep drinkers interested.
insight
People enjoy a guaranteed prize, but what really keeps us coming back is the chance of something bigger. It’s the thrill of possibility.
idea
We launched The Greatest Catch – a fully integrated promotional platform anchored in a mobile app. Inspired by Great Northern’s outdoors DNA, the promo reimagined the experience as a fishing game. By shifting from a partner voucher to a brand-owned environment, Great Northern gained a promotional asset designed for long-term participation and a way to capture first-party data enabling Great Northern to connect 1-to-1 with drinkers year-round.
from our client
REACH OUT
LIKE WHAT YOU SEE?
Work
