Forty Winks
Go to better sleep
RELAUNCHING A LEGACY FAMILY BRAND WITH B-MOVIE HORROR
The
Problem
Forty Winks has been Australia’s No.1 bedding retailer for nearly 40 years, but were being challenged by more relevant and innovative competitors.
The
insight
Nearly 50% of Australian adults suffer from recurring sleep problems. In this sleep epidemic, only Forty Winks has the expertise, the staff and the reach to help a sleep deprived nation.
The
idea
To help millions of sleep-deprived Aussies 'Go to better sleep', we relaunched the Forty Winks brand with a huge integrated campaign. Introducing 'The Unslept', an uncanny horde of seriously tired people, each exhibiting some of the most common sleep issues Australians face.
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Kind words
from our client
,
REACH OUT
LIKE WHAT YOU SEE?
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