McDonald's

Fry Thru

SERVING UP THE WIN FOR MACCA’S AT THE FIFA WOMEN’S WORLD CUP

The

Problem

With the FIFA Women’s World Cup landing in Australia and New Zealand, McDonald’s needed to cut through a crowded field of sponsors and make it unforgettable.

The

insight

Macca’s and football are two global icons with one thing in common: the power to unite people, no matter where they’re from. And nothing captures that spirit better than sharing fries.

The

idea

At the FIFA Fan Festival we built the world’s first ‘Fry Thru’—a giant restaurant shaped like Macca’s iconic fry packet, serving up thousands of world-famous fries. It instantly became the fan hub, and the payoff was huge: McDonald’s emerged as the #1 most recognised brand at the Women’s World Cup, serving up tens of thousands of fries and generating millions in added PR value.