Tinder
Big Rainbow Project
A LANDMARK CAMPAIGN FOR PRIDE FAR AND WIDE
The
Problem
Australian LGBTQIA+ Pride is synonymous with Sydney Mardi Gras. But over one third of the rainbow community lives in regional and remote areas, where signs of acceptance and inclusion are few and far between.
The
insight
Australia’s big landmarks shout local pride, but for the LGBTQIA+ community, there’s never been one to say: you belong here too.
The
idea
We built the first permanent landmark for regional Pride. And through Tinder, turned it into a virtual destination that brought isolated LGBTQIA+ Aussies together from every corner of Australia. After a public call to find its forever home, The Big Rainbow now stands tall & proud in Daylesford, Vic.
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