Beam Suntory
-196 Extreme Vending Machine
HOW WE GAVE SXSW SYDNEY SOMETHING COOL TO TALK ABOUT
Problem
Minus 196 is a cult drink that’s big in Japan, but relatively unknown to Australian markets. They wanted to be known as one of the most innovative brands for people in the know.
insight
-196 isn’t just a drink but a multi-sensory experience that turns up the volume on taste, energy and Japan’s extreme spirit.
idea
Enter the Extreme Vending Machine! A four-storey machine that towered over the competition, exposing event goers to the innovative process behind the product. Nitrogen blasts on arrival, lemon scented air, interior nightclub AND a rooftop party – everything was extreme! And built sustainably, the machine has already re-activated at Adelaide fringe festival, and is set to keep popping up.
from our client
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Work
