Imagining brand experiences for the future
Imagining brand experiences for the future
BRAND EXPERIENCE & INNOVATION COMPANY
Akcelo delivers powerful brand experiences that people love. We fuse creativity with experience design to solve business problems and generate white-space opportunities for some of the world's most famous brands and businesses.
From screens to spaces, Akcelo creates emotional connections across the entire customer journey.
LATEST WORK
LEGO Playwaves is a world-first, Google-assistant voice experience that lets kids turn old LEGO bricks into new sonic adventures. By simply saying “Hey Google, talk to LEGO Playwaves” on any Google-assistant device the app launches, allowing kids to explore five different sonic worlds.
WatchLATEST WORK
To launch TikTok's 2024 Olympics sponsorship, we created an integrated campaign in partnership with Team GB Olympians Delicious Orie and Katerina Johnson-Thompson, and Paralympians Oliver Lam-Watson and Lauren Steadman, to help everyday people find inspiration to start something new on TikTok.
WatchLATEST WORK
Over the Halloween weekend, we invited Sydney to come play the most popular and terrifying game in the world. With the help of a 4.5-metre, 3-tonne animatronic replica of Squid Game's iconically eerie doll, we brought 150,000+ fans down to Circular Quay and made hundreds of headlines globally.
WatchLATEST WORK
To help recruit 14,000 new crew for Macca's restaurants across the nation, we celebrated the unique spirit of mateship that makes Macca's, Macca's. Living across TV, OOH, social, and even a custom mobile game, 'Mates Make It Macca's' highlighted the countless joys and perks of working with your mates, resulting in over 26,000 new hires.
WatchLATEST WORK
We completely digitised McDonald's Monopoly, seamlessly integrating the much-anticipated phenomenon into the MyMacca's app. Our reimagining of the platform came with a host of new builds, interactive features and minigames, including an augmented reality experience that allowed users to discover redeemable Chance Cards in the real world.
WatchLATEST WORK
To help millions of sleep-deprived Aussies 'Go to better sleep', we relaunched the Forty Winks brand with a huge integrated campaign. Introducing 'The Unslept', an uncanny horde of seriously tired people, each exhibiting some of the most common sleep issues Australians face.
WatchLATEST WORK
To help Netflix bring in Season 4 of the global phenomenon Stranger Things, we bent reality to conjure up a massive 20-metre interdimensional portal on Bondi Beach. 'The Upside Down Under' activation garnered worldwide media attention in a PR event not of this world.
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Inspired by over 150 'big things' across regional Australia, we built the first permanent landmark for regional Pride. And through Tinder, turned it into a virtual destination that brought isolated LGBTQIA+ Aussies together from every corner of Australia. After a public call to find its forever home, The Big Rainbow now stands tall & proud in Daylesford, Vic.
WatchLATEST WORK
We created 'The Spectacular Save' to help launch the biggest game in PS5 history. A seven-metre truck was suspended in mid-air by the webs of two Spider-Man characters while NPC police stood guard, turning Sydney CBD into a scene from the game. Content of the stunt quickly went viral, propelling Spider-Man 2 to become the number-one-selling video game in the country.
WatchLATEST WORK
We helped Amazon Canada transition from wishlists to gift lists by recruiting Canadian pro wrestling legend Bret “The Hitman” Hart and rebranding him as “The Giftman”. Our star-studded Giftmania campaign gave Canadians the chance to win an item from their gift list while driving unprecedented awareness for Amazon’s new feature.
WatchLATEST WORK
We launched the 'Water Wasn't Made For This' creative platform for Gatorade as a powerful reminder that today's intense workouts may call for more than what water can provide. Beyond film, outdoor and social, our campaign has shown up in ambient placements where exercisers sweat the most.
WatchLATEST WORK
After 7 years, Great Northern Brewing Co. wanted to take their BCF giveaway promo in a new direction. Akcelo created a bespoke interactive fishing game app where players could reel in 1000's of instant prizes. With over 368,000 entries (+20% year on year) and 9 minutes average dwell time, the 'Great Northern Greatest Catch' is currently the most successful digital promotion in CUB history.
WatchBRAND EXPERIENCE
People fall in love with brands that deliver remarkable experiences. To date, Customer Experience has focused on delivering greater utility, creating frictionless yet forgettable experiences. The new differentiator is the infusion of brand and creativity into the customer experience, creating magical brand moments worth talking about.
At Akcelo, we transform businesses through remarkable brand experiences that people love.
Akcelo’s innovation practice delivers rapid ideation through Design Thinking and CPS methodology. Our cross-functional teams shape the businesses of tomorrow by identifying your white-space and developing the strategy/roadmap/plan to realise it.
With design thinking at our core, our experience practice imagines, architects, designs and engineers powerful experiences for brands. From multi-screen design systems and enterprise platforms to global product launches and bespoke campaigns.
Akcelo delivers deep systems thinking and technology capability across web, mobile, app and commerce. We are technology agnostic and driven by specialist thought leaders leveraging partners like Adobe, Sitecore, Acquia, Salesforce, SAP and AWS.
World class consultancy and social leadership to deliver deep community insights, customer service and made-for-channel content, Akcelo creates award winning social campaigns. Partners include Twitter, Snap, Facebook, Instagram, Google and YouTube.
We build brands through multi-channel stories that are designed to capture the imagination of your customers and the media. Fusing traditional comms with physical, digital and content experiences, Akcelo creates world class creative work.
We partner to create deeper and more meaningful connections with customers, underpinned by data, platforms and marketing science. We believe in helping companies grow customer loyalty, advocacy and ultimately revenue.
Akcelo Ventures accelerates and invests in fast-growth private businesses looking to scale up, expand locally and dominate globally.
From Idea to IPO and beyond, Akcelo specialises in pre-seed to Series A/B investments, and enterprise innovation programs designed to bring new products & services to market.
Our award-winning team consists of consultants, strategists, designers, creatives, technologists, data scientists, business advisors and capital fund experts; all working together to build brands for the experience era.
Ultimately delivering unmatched return on capital for shareholders, investors and founders.
Sydney
74-76 George St
Redfern
NSW 2016
Australia
Melbourne
54 Wellington St
Collingwood
VIC 3066
Australia
Vancouver
Suite 400, 303 West Pender St
Vancouver, BC
V6B 1T3
Canada
London
16 Great Chapel St
London
W1F 8FL
United Kingdom
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